When Apple launched its first iPhone back in 2007, we had no idea just how much it would change our lives. Now we have instant access to the web and email no matter where we are, can make video calls to our friends and family while we’re sitting in Starbucks, and can play games while we’re waiting for someone to show up. Smartphones have completely changed our personal lives, but here’s a secret – they can transform your business as well.
Of course, smartphones are great for keeping in touch via email when you are out of the office, but they offer so much more than that. For instance, if you sign up for a free account on a service such as Box, you can access your office documents right from your smartphone. With this type of service, documents on your office computer are automatically uploaded to cloud storage, which you can then access on your smartphone using a simple app that you download from Google Play or Apple’s App Store. You can also get a free version of Microsoft Office to run on your smartphone to edit these documents, provided that you have an Office 2013 license or Office 365 subscription.
If you have employees who work on the road regularly – for example, delivery people, installers or technicians – then equipping them with smartphones can make a huge difference to their productivity. For example, companies such as Advanced Systems sells software that helps you to manage mobile workforces. With this type of system, your employees can punch in and out of work using their smartphones, view and update their schedules, record the time that they are working on jobs, and even request time off. Not only that, you will be able to track exactly where they are from back in the office, so that you can assign new jobs to them based on where they are located.
Smartphones are also a great way of staying in touch with your customers and partners – and this can save you money as well. For instance, if you mail out a catalog to your customers four times a year, this will end up costing you tens of thousands of dollars – at a minimum. Instead of doing this, you can have a simple smartphone app developed that gives your customers access to your catalog online. Over time, the amount of money you will save on printing and mailing costs will more than pay for having this app developed – and your customers will have instant access to your latest products. Not only that, you can actually send them automatic notifications on the smartphone whenever you update your catalog, or if you want to tell them about a special offer. The same applies to your partners – for example, if you have companies that resell and install your products, you can give them access to your catalog on their mobile devices, along with useful information such as copies of the latest installation and maintenance manuals.