The look and feel of your website is one of the most important aspects of usability. A website that is slow to load, or that looks unattractive, is a real turn-off for visitors, and is one of the quickest ways to alienate potential customers who might be scrutinizing what you have to offer. Photography and the design features of the site are arguably the most important factor, providing that direct moment of a first impression. Your site either has the look or doesn’t, and this is an important part of ensuring it delivers results. But what should you be looking out for to make sure your website has that all-essential visual appeal?
The first thing you can do to improve your website’s visual appeal is to hire a professional designer. This is often the more expensive option, but you get the results that you pay for in this industry. Effective designers can make a massive difference to your website and how effectively it performs. Simply through giving your site that professional, polished appearance that comes with experience in web design, designers can add tremendous value to your site and to your business. Even subtle adjustments in the layout and positioning on your site can have an impact on conversion rates, so it makes sense to investigate this route if you are looking to radically overturn the performance of your site.
For those who don’t want or need to go to the lengths of a total redesign, there are alternatives that can spruce up the appearance of the site. Stock photos, for example those available from Dreamstime, can be acquired on license for low cost, but can make a big difference to how your website is perceived. These are images that are created in professional photography studios with industry-standard equipment. This creates a better quality of result than you could generate yourself, while providing the option to change the look and feel of your site in just a few clicks. Integrating more effective stock photography images can be a low-cost, quick way to improve the visual identity of your web presence.
You should also consider the best ways to integrate video within your site. There are stock footage options available, so it may even be possible to create video content for your site at a fraction of full production costs.
Choosing the right images and design features for your site is a big step. A professional designer is highly recommended for anyone designing for commercial purposes. Invariably, visitors make assumptions about your website and the company behind it within just a few seconds of landing on your site. If you have chosen bad images, or your layout is not conducive to getting results, your website might never reach its full potential. By investing the right amount of time in sourcing the best images and stylistic features for your site, it can be possible to get more out of your company’s online presence.